Paul Donnatelli . paul@donnatellidesign.com . 978.335.2372 . Resume (PDF) (DOC)



Expedia.com
Location illustration for web based virtual tours
Illustrator



Provided Illustrations of hotels all across the United States. Followed a strict style guide set by Expedia.com for the project which included a very strict color palette and color usage scheme.
All work was in Illustrator and saved in a native format as well as different versions for the websites.     

 

 

 

 

 

 

 


 



BladeLogic
Rebranding
Project Manager, Art Director, Graphic Designer, Web Designer, Illustrator



Case studies, data sheets, and whitepapers along with all associated collateral including business cards, trade booth graphics, and signage.
Email marketing Included customized invites, event notices, webinars, and news.
Presentations included 100+ custom vector based presentations suitable for basic presentation and high res printing. Redesign of templates for all presentation materials (internal + customer facing)

 

 

 

 

 

 

 


 



BladeLogic
Corporate Web Re-design
Project Manager, Art Director, Web Designer, Illustrator, Copywriter



Served as project manager and lead design for entire website redesign with a budget of $100K+ to include front end, internal, and support areas.
My responsibility lied in the successful follow through of concept to launch including all graphic elements including logos, photos, flash hero graphics as well as third party integration (Salesforce.com, Thompson, and Openhire.com)
http://www.bladelogic.com

 

 

 

 

 

 

 


 



Off Campus 101
Nationwide Magazine production
Art Director, Graphic Designer, Illustrator, Copywriter


Serving as art director my role has covered a wide range of duties, consisting of designing the magazine (covers, layout, logistics, etc…) with the biggest portion being spent on individual client page design.
Working with the client and following through on their wishes, I designed covers, templates, logos, menus, and photo work.
In our first year we produced 14 magazines with distribution around 250,000.
Steady growth brings us to this year where 53 magazines are in production with a projected distribution of over 1.2 Million.

 

 

 

 

 

 

 


 



Salon Blue
Branding
Art Director, Graphic Designer, Web Designer, Illustrator, Copywriter



Salon Blue is a full service salon needing a complete brand creation including logos, stationary, business cards, signage, advertising, POP displays, and a complete web presence. A style was created along with a color palette to be used across all mediums. I created a set of styles and flourish with assigned color schemes to fit each stylist and created each piece of collateral around that set of guides.

 

 

 

 

 

 

 


 



Centre Ville
Logo Development & Hang tags
Graphic Designer, Illustrator



Centre Ville is a budding clothing line out of Paris France looking to develop a completely new logo and image. Logo is to be used on all marketing collateral as well as hang tags for the clothing. Designs are in development to incorporate new logo into print designs for use on t-shirts.

 

 

 

 

 

 

 


 



La Mousson
Branding
Graphic Designer, Illustrator



La Mousson is a small distributor of fine organic tea in Germany. Logo development and branding included a color palette consisting of muted earth tones to reflect the organic nature of the tea itself.
Branding included tea tin screen printing as well as to go cup holders for the planned shops selling the tea. Future plans involve signage and multiple variation packaging for different flavors.

 

 

 

 

 

 

 


 



Estate Planning Solutions Network
Branding
Art Director. Graphic Designer, Illustrator, Copywriter



Estate Planning Solutions Network is a privately owned financial services company in search of new branding initiative.
Work consisted of new logo development as well as supporting documents including folders, stationary, business cards, and sales sheets.

 

 

 

 

 

 

 


 


Paul Donnatelli . paul@donnatellidesign.com . 978.335.2372 . Resume (PDF) (DOC)